Crafting gorgeous landscapes is your business. You specialize in transforming outdoor spaces with breathtaking designs.
But, your prospects don’t know this. How can you get the word out and draw them in to contact your business?
The internet quashes this issue by enabling business owners to reach their audience quickly and affordably. One way of achieving this is with the use of social media. Landscaping companies that neglect to use social media are leaving money on the table.
If you’re iffy about adding a social aspect to your digital marketing, this guide may change your mind.
Let’s review why social media is so important and then run down the list of ways your business can take advantage of it.
Why Landscaping Companies Need Social Media
In order for any business to succeed, it needs a steady flow of new and existing customers.
In the past, companies were able to accomplish this using billboards, commercials, newspapers and radio ads.
However, the consumer market changed drastically over the past couple of decades. Fewer and fewer people are watching cable television or taking the time to look up from their mobile device to view billboards.
Unless your promotions are online where your audience dwells, then it’s not being seen.
Social media is one of the most widely used platforms on the web. Ignoring its value in your marketing strategy is a big mistake.
Find more statistics at Statista
If you do the math, you’ll see the potential of marketing on social media.
Now that you have some insight, it’s time to go over some of the ways landscaping companies can benefit from social media marketing.
1. Promote Your Projects
Your entire career is spent designing landscapes and executing your design.
With a social media presence, you can show followers how you breathe life into your landscaping projects.
There are multiple platforms you can do this on. Some include Instagram, Pinterest, and Facebook. Even Twitter is now a visual social network.
The idea is to showcase your portfolio online to potentially draw in interested property owners.
2. Engage Your Audience
The days of talking at your target customer are long gone. Today’s ads are interactive and engaging, which offer a high rate of conversions.
If you’re stuck using fliers, print ads, and commercials, then you’re wasting dollars on methods that don’t always work.
Your online followers have already shown interest in your brand, so you’re part of the way there. The key now is to publish content that they’ll find engaging.
In other words, create posts they will like, share, and comment on. More importantly, something they won’t mind clicking on.
The more engaging your content, the more traffic you’ll receive.
What’s more engaging than beautiful imagery of landscape projects and designs?
You can showcase some of your fresh ideas to get feedback and interest from your audience.
3. Create Video Content
Photos aren’t the only method you can use to showcase your skills.
Why not take it a step further with captivating video content? You can offer a walk-through of various landscapes you create.
Another option is to use a drone to capture aerial footage of your artwork.
Or you can go over the process your business uses from start to finish. This will give prospects insight into what their experience may be like once they hire you.
4. Assess Your Target Market
There’s a lot you can learn once you jump on social media. You can join in conversations and learn the concerns and desires of your audience.
This can be very helpful in determining how to approach them in your digital marketing and online content.
This assessment will also identify who your customers really are. It can also identify new markets to engage with.
5. Combine Your Other Marketing Efforts
Social media doesn’t have to be the only means of marketing your landscaping business. In fact, you can combine this with your other offline and online promotions.
All you have to do is include a link to your social profiles on your blog, email newsletters, direct mail letters, fliers, billboards and wherever else you advertise.
Cross-promotion is key to providing prospects with all the options for connecting with and reaching out to your company.
6. Engage Directly with Your Customers
Most consumers today turn to social media networks to vent and reach out to brands. Landscaping companies that aren’t on social media are missing out on an opportunity to engage.
There are different ways you can benefit from direct contact with your customers. For one, you can offer customer support in real-time. And second, you can do damage control for a disgruntled customer.
Don’t underestimate the power of social media when it comes to customers’ comments about your brand. Social proof means a lot to today’s consumers, so do what you can to ensure your brand stays in a positive light.
7. Promote Your Blog Content
Content marketing is the single most effective way to gain visibility for your business website. Once you make it to the top of Google, your traffic will increase substantially.
However, until that day arrives, you can use social platforms to spread the word about your published content. Each time you write a blog post, you can link to it in on your social media wall.
You can also include a conversation-starting question to get users conversing about the topic on social media.
Make the Most of Your Social Media Marketing
There are so many ways you can use social media to your advantage. However, this is only a few of them.
If you’re serious about adding this to your marketing arsenal, then consider working with an expert. A digital marketer will know how to formulate a strategy that suits landscaping companies perfectly.
At Pool and Patio Marketing, we offer a number of services to grow your brand. This includes website design, inbound marketing, online booking, e-commerce and more.
Contact us today to see how we can help grow your business’s online presence.
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