Are you looking for effective ways to increase traffic to your website?
When you own a patio business, it can be tough to attract the customers you need.
This is especially the case if you are a local business with a lot of community competition.
When it comes to marketing efforts, it’s important to harness the power of the digital platforms that are out there. This includes social media.
Social media has the capacity to give you the brand visibility you need to get more customers in your door.
If used properly, it can also drive your website performance in the right direction.
Read on to learn more about using social media to promote your patio business!
1. Choose Your Platforms
Social media is a powerful tool, but it’s important to choose the best platforms when promoting your patio business.
Twitter, for example, is ideal for individuals or businesses generating short, eye-catching posts. Instagram is image-oriented, while Facebook caters to a large general audience.
Consider which platforms will best represent your business.
Because you bring your customers’ gorgeous patios, you may want to consider Instagram as a starting place so that you can showcase those photos of your work.
Facebook is also an ideal platform for businesses just starting out with social media marketing.
Once you’ve chosen your platform(s), it’s time to set up your profile(s).
2. Build Your Patio Business Profile
Make sure that you set up a business profile on social media that is chock full of information.
Treat your social media profile like a website. You want contact information to be clearly visible, and you want to take advantage of all areas that require information on your end.
If there’s an “About” section for your business, compose a relevant, concise paragraph about your patio business.
Upload clear and recognizable profile and cover photos. Make sure all content is free of grammar and spelling mistakes.
Also be sure to include a clear link to your website. After all, your website is key when it comes to leveraging your social media efforts!
3. Make Sure Your Website is Competitive
Because social media and your website go hand in hand, make sure your site is in top-notch condition before launching your social media efforts.
Do a serious copyediting run-through of your website to clear it of any errors. Trim up your content as much as possible so that each page is distinct and easy to skim.
Make sure the tabs on your menu are also clear and easy to navigate between.
Ask yourself whether your website would make you want to purchase a patio. If not, it may be time for a website detox.
Consider investing in professional web design services to take your website to the next level.
Make sure you link your social media profiles to your website so that visitors can easily access all profiles.
4. Be Active
The key to a successful social media marketing plan for your patio business is constant activity.
You’ve got to be engaged and present on social media, no matter the platform. Post regularly, but don’t overwhelm your followers’ news feeds.
When followers or friends write comments or like any of your posts, be sure to respond. This will show that you have a commitment to your customers.
In general, people are more likely to follow companies online who are consistently engaged.
5. Generate Relevant Content
The best marketing plans of any kind produce the right content. Potential customers are more likely to follow companies that generate relevant and intriguing content.
So what does this look like? Intrigue your patio business customers by posting live videos of patio tours or production.
Check out Facebook Live to learn more.
Ask questions in your post to generate responses from your audience. These types of mini-forums can be a great way to give a face and a name to your company.
Don’t forget humor, too. Most social media users are more likely to repost content that they find funny.
Whatever content you choose, make sure it’s short, to the point, and easily digestible.
6. Implement SEO
If you haven’t already, make sure that you use Search Engine Optimization (SEO) to promote your website’s visibility in search listings.
Implementing SEO means optimizing your digital content so that it is more likely to appear at the top of Google search results.
The higher your website appears in results, the more likely it is to get traffic.
The good news is that SEO can help leverage your social media efforts as well as your website.
You can optimize the content of anything you post on social media. As a result, anything you post can appear in search results of any kind.
Optimize every post for select keywords. If you’re having trouble coming up with good keywords, check out Google’s Keyword Planner.
7. Link Your Blog
Blogs give patio business owners a great chance to generate relevant content on their website.
They also give business owners more material to optimize and share across social media platforms.
Whenever you write a new blog post, make sure you share it on your social media profiles. Your followers will be more likely to click on something they find interesting and, as a result, navigate to your website.
If you do maintain a blog, make sure you keep it updated. In general, business owners should produce at least one blog a week to keep their clients engaged.
Using Social Media to Promote Your Patio Business
As a patio business owner, you depend on the loyalty of your customers. Keep clients coming through your doors by taking advantage of all social media has to offer.
Make sure your website is competitive before setting up social media profiles on the right platforms. Be active on these platforms and don’t forget to optimize your posts.
Choose relevant content and stay engaged with your readers and listeners.
At Pool and Patio Marketing, we are here to contribute to your inbound marketing success. Let us take charge of your social media efforts today!
Contact us for more information now.
Ready to learn more?
Bring in new leads with a website that works for you.
Schedule your free, 15 minute strategy consultation now!